Welcome to Behind the Screens

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The outdoor retractable screen industry is booming now, but just like everything else, it had a beginning. The story of Universal Screens isn’t a story of ‘if you build it they will come’, but instead it’s a story of hard work, perseverance, and unwavering belief.

In this episode of Behind the Screens, you’ll get to meet the core team, President Shawn Culbertson, National Sales Manager, Joe Cerda, and Operations Manager, Michael Longoria

With Joe and Michael being there from the beginning, we’re getting a chance to go behind the ‘scenes’ and find out more about their passion and what led them to love working for this company so much.

The guys also talk about why getting your hands dirty is so important, and why understanding personalities can make or break your small business.

You’ll also get the inside scoop on Michael’s big family, what brought him over to Behind the Screens, and why there was a moment or two when he hoped he had made the right decision.

Full Episode Breakdown:

2:50 - Michael shares his story, and what intrigued him about coming to US Motions.

4:40 - Meet the beer of the podcast - 903 Brewers, Peanut Butter Stout Sandwich

5:45 - Michael talks about why getting his hands dirty on the product was so important for him to get started.

8:17 - Michael talks about having some hesitation in his decision to work with US Motions.

10:50 - The guys talk about the importance of their relationship with their dealers

15:24 - Michael talks about his large extended family, and how dealing with those relationships has helped him at US Motions.

17:40 - Why understanding personalities is so important when managing a team.

19:30 - Shawn talks about his experience raising three kids, and how that’s helped him build US Motions.

22:47 - Why asking questions like ‘What Else Can I Do’ really helped to propel Michael.

27:10 - The guys discuss why empowering your employees is so important.

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